We are a New Zealand-based 3PL team trusted by leading brands to deliver fast, economic and reliable fulfilment solutions, powered by in-house-developed software and advanced robotics.
Trusted by 30+ household brands across New Zealand
Our Partners
Trusted by Leading Brands
"We have partnered with DSL since 2017. Their professionalism and level of service are second to none. They are a truly valued partner of our business and we highly recommend their services to anyone looking for a strong 3PL in the NZ market."
Matthew Perichon
Logistics Manager
"New Balance has worked with DSL for over 25 years. They provide a consistent level of excellent service. The length of our relationship is testament to the ongoing level of support that they provide."
Barbara Emerson
Regional Business Operations Director APAC
"We are distributors for Under Armour, Keen Footwear, Hey Dude & Cariuma. We operate across all 3 channels of wholesale, retail and Ecommerce. The DSL team understand our business. We highly recommend DSL as your 3PL partner."
Chris Blair
General Manager
"I’ve worked with DSL across different businesses for over 20 years. Their footwear and apparel expertise, seamless system integration, and recent automation upgrades make them a great partner."
Peter Fouskarinis
Group GM Supply Chain, IT and Transformation
"DSL has been an outstanding partner for us at Forever New. Their team is agile, responsive, and always acts with pace, truly aligning with the way we work. Working with DSL gives us confidence that our operations are in great hands."
Jessica Foster
Head of Supply Chain
Who we are
Our team includes over 150 experienced professionals motivated to meet your service needs. Many of our colleagues have worked in this company for years. Their experience is valued and the company has a policy of promoting from within.
What we do
We pick, pack, and dispatch over 200,000 units every week from our modern, secure warehouses near Auckland Airport. Across more than 20,000m², we manage over three million units of stock and 130,000 SKUs with precision.
Our operation is supported by advanced Libiao robotics, optimizing throughput and accuracy at scale.
Our dedicated Customs clearance team ensures that your consignments are cleared and received without unnecessary delays.
At the core of our operation is our proprietary Warehouse Management System (WMS), built and maintained in-house. This enables greater flexibility and seamless connectivity to clients, couriers and freight networks.
Our data is securely hosted in Azure datacentres, and incorporates the latest cybersecurity technologies.
We do not charge clients for our end of the systems integration work — it is what we do.
How we do it
Performance across all operations is governed by strictly measured Key Performance Indicators (KPIs). These are tracked using sophisticated in-house systems and reported live on our secure, password-protected tracking website for any selected period.
We assist clients with effective stock management. Our reports deliver detailed stock history insights, enabling clear identification of slow-moving inventory and discontinued lines.
Unlocking efficiency, one robot at a time
Watch as Aaron and John discuss with Kiwi Bank the significant impact of our robotics integration - from deploying our Libiao Robotics sort tables to streamlining our operations - and how automation has become central to our competitive advantage.
DSL Posts
25% reduction in couriers
South Island delivery costs have been reduced by 25% overnight. Same delivery times, same visibility, better rates.
We came up with the idea that would unlock serious savings for our customers on South Island freight...
It started as a rough idea to cut costs without compromising speed, reliability or visibility.
Today, it’s live. How it works:
- Orders are ticketed at DSL with local South Island courier tickets.
- Packages are combined and line-hauled into Christchurch.
- From there, they are delivered as local freight, at local prices.
This was made possible by custom-designing it in our WMS and leveraging high-volume South Island freight rates.
Our customers are saving on average 25% on their Christchurch freight. We are working on a roll out of this system to all of the South Island. If you would like more information, then flick me a message.
10 million units in one year
2025 delivered a pretty special first for DSL Logistics — we officially surpassed 10 million units dispatched in a single year. 99.7% of all orders were fulfilled exactly as ordered ✅
That’s millions of units, thousands of orders, and one incredibly committed team keeping everything moving day in, day out.
Massive thanks to our DSL warehouse, operations, planning, and transport teams — this one belongs to you. Here’s to building on the momentum in 2026.
SKU proliferation
Is SKU proliferation reducing your storage efficiency and increasing your costs? In a competitive market, offering a wide variety of products feels like a must-do to meet diverse customer demands.
However, there’s a hidden challenge many businesses face: SKU proliferation and its impact on storage efficiency.
What is SKU Proliferation?
SKU proliferation is the rapid expansion of product offerings—new sizes, colours, packaging, or features—all designed to capture market share. While this strategy can boost sales, it often introduces inefficiencies that quietly affect operations:
- More Space Needed: Every new SKU requires storage, increasing warehousing costs.
- Reduced Efficiency: Low-turnover SKUs occupy valuable space, hindering the storage and management of high-demand products.
- Operational Complexity: Picking, packing, and organizing become more challenging with greater SKU variety.
- Higher Costs: Inventory holding and warehouse management expenses can significantly cut into your margins.
Key Takeaway
It is critical to balance variety and efficiency. While SKU proliferation can boost customer satisfaction, unchecked growth may lead to operational bottlenecks and increased costs. Regularly evaluating your product mix ensures you meet customer needs without sacrificing efficiency.
If you’re looking for strategies to effectively manage your inventory, feel free to reach out!
Costly odds-and-ends
We provide tools in our clients' portal that give you valuable stock management insights to keep the inventory under control.
You can get a full listing of your stock on hand at any time, or you can filter the listing by restricting it to certain categories or products.
These lists are particularly useful for identifying slow-moving stock and ends-of-lines that are no longer available for sale on the website but are still occupying a costly location in the warehouse.
Sometimes its the little things
We design our shipper cartons with a 30 mm flap overlap. This built-in feature protects the contents from accidental cuts when opening the carton with a box cutter — a simple yet effective solution.
Flexible storage solutions
In a 3PL environment, having varied and flexible storage solutions is essential to ensure storage remains both efficient and supportive of productive picking operations.
Here, we are utilising Storeganisers to manage clients’ tail end inventory. If left unchecked, tail ends can become disproportionately costly.
This solution enables us to consolidate these items, minimising footprint while maintaining efficient, accessible picking.
Give us your keys
When we were shipping stock and fittings to several retail stores in the new Manawa Bay mall, we asked some of our clients to trust us with the keys to their stores.
That enabled us to safely deliver goods to the mall, well before rush hour and before retail staff arrived at work. Please let us know if this solution could be of interest to you.
It worked so well that we decided to expand our own cartage capacity to deliver to other malls in Auckland.
This allows us to leverage our volume and negotiate the best possible rates—passing those savings directly on to you, with zero hidden markups. We also provide an optional courier account management service.
Ready to talk?
Our Auckland team is ready to help with your logistics, customs and freight needs.